StampSherpa Support

Chapter 3

Sending a campaign

A campaign is one postcard plus the people who get it. Here's the full path: polish the design, choose who receives it, send — and know exactly what happens after you press the button.

The campaign editor

The campaign editor: postcard preview with headline, body, CTA, accent color and photo controls
What you see is what prints. Edit the headline, body, call to action, accent color, or swap the photo — the preview updates live.

Everything on the right edits the card on the left, and the card on the left is the actual artwork we print. The phone number and QR code in the corner are your response block — chapter 6 shows what they do.

Or just tell it what you want

The Edit with AI box under a campaign
Describe the change in plain English — “make it about our spring sale and use a warmer photo” — and the card reworks itself, photo included when it fits.
Tip Edit with AI is the fastest way to try an angle. It rewrites like a copywriter who already knows your business — and you can always keep editing by hand afterward.

Choose who gets it

The Choose who step with its methods
Two ways to aim a postcard: blanket a neighborhood, or mail your own list. Your plan decides which are unlocked — the others show as an upgrade.
  • Blanket a neighborhood — every household in the part of town you circle on a map. No list needed. Chapter 4.
  • Mail my own list — the customers and leads you upload. Chapter 5.

Press send — then here's exactly what happens

1
Queued. We render your card at print resolution and hand it to production. Your campaign shows the first stage of its progress ladder.
2
Printing. Cards are printed and addressed (or prepared for every household on your routes, for Neighborhood sends).
3
In the mail. USPS has your cards. Addressed cards typically land within about a week; Neighborhood mailings take longer end-to-end (chapter 4 has honest timelines).
4
Delivered. For addressed cards, USPS scans update delivery as pieces arrive. Neighborhood cards finish at “In the mail” — the postal service delivers to every home on the route but doesn't track unaddressed pieces individually. If an address is bad, you'll see Returned; if something couldn't be submitted at all, Didn't send — with the reason.
A sent campaign showing the mail-stage ladder and its mailing history
After sending: the progress ladder and this campaign's mailing history. Every send is kept as its own record — send the same card again next month and each mailing tracks separately.
Good to know “Send again” is first-class: repeat a winning card to the same audience next month in two clicks. Repetition is how mail compounds — most businesses see response climb on the second and third touch.